How many UK estate agents use AI

If you want a clean number, it depends on what “use AI” means in the research.

Some surveys count “we tried ChatGPT once”. Others count “we have AI in live workflows”. Those are very different realities.

This post focuses on the most useful question for an agency owner, how many are past experimenting and actually implementing AI in the business, plus what you should do next.

Click here if you would like to see the full list of AI in Estate Agencies stats.

The clearest UK estate agency numbers right now

A recent UK industry report found:

• 90% of agents have started exploring AI tools
• 79% say they have already implemented AI tools

That is from Landmark Information Group’s Estate Agency Market Research Report 2025.
A separate UK trade report says:

• 52% of estate agents plan to adopt AI tools for listings, lead generation, and marketing in the next 12 months

That figure is reported by Estate Agent Today.

Practical interpretation:

• The 90% figure tells you AI is already on most agencies’ radar.
• The 79% figure tells you many claim they have moved beyond curiosity into usage.
• The 52% figure suggests the next wave is marketing specific adoption, not just admin efficiency.

Yearly UK stats tracker

Why “exploring” and “implemented” can both be true

In the real world, “implemented AI” often means something like:

• Templates for listing descriptions
• A prompt pack for vendor updates and email replies
• A tool used by one or two staff, weekly or daily
• A loose policy on what can and cannot be pasted into AI tools

That is still implementation, but it may not be systematic or measurable yet.

So the competitive edge is no longer “do we use AI”, it is “do we use AI as a repeatable system that improves outcomes”.

UK business adoption baseline

For context, UK Government research reports around 16% of UK businesses are currently using at least one AI technology, with 5% planning to adopt, and 80% neither using nor planning. UK Government

That gap matters. If estate agencies are genuinely at 79% implementation, then the sector is moving much faster than the UK business average, which usually means buyers and sellers will start expecting AI enabled experiences sooner.

What UK estate agents are using AI for in practice

Across agencies, AI use tends to cluster into three buckets.

1, Efficiency work

• Drafting listing copy faster
• Rewriting descriptions for portals, emails, and social
• Summarising long notes into “what matters” bullet points

2, Marketing output

• Social post ideas and captions
• Local area snippets
• Follow up emails to enquiries

This aligns with the “52% plan to adopt for listings and marketing” direction.

3, Lead handling and response

• Reminder workflows
• First response drafting
• Qualification question sets

What to do if you want to stay ahead

Level 1, Experimenting
Someone uses AI occasionally, results are inconsistent.

Level 2, Repeatable
You have a checklist, a tone guide, approved prompts, and a human review step.

Level 3, System
AI outputs are produced automatically or semi-automatically, tracked, and improved.

If you do nothing else, aim for Level 2 in the next 30 days.

Where audio fits & why it is a good “system”

Audio is useful because it turns your existing listing content into a new format buyers can consume quickly, especially on mobile, and often out of hours.

If you already have property details, the “system” approach is, generate a short audio summary for every listing and make it optional to play on the property page.

That is where Voceva AI fits.

• Get going: optimise your listing pages for 8pm to 9pm, start with audio on your most viewed homes
• AI in UK Estate Agencies Statistics, Adoption & Trends
• Buyer interaction with audio property listings
• AI in property marketing statistics
• Out of hours engagement data in estate agency

Global context, adoption is growing

Global firm adoption numbers swing depending on whether the survey asks “AI anywhere in the business” versus “AI in core production processes”.

Two useful references:

• OECD reports firm level AI use across available OECD countries at 20.2% in 2025, up from 14.2% in 2024 and 8.7% in 2023.
• Eurostat reports EU enterprise AI use rising, with wide variation by country, and publishes country ranges and year over year changes.

The takeaway is not the exact global number, it is that adoption is trending up, and sectors that market online heavily, like property, tend to move early.