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AI in property marketing statistics
4 minute read, 3 if you're quick
Property marketing works when it matches how buyers actually browse. UK data makes two things very clear:
1. Mobile dominates attention
2. Evening browsing is a peak behaviour
If you are using AI in marketing, the best use is not “more content”, it is “better formats for the moments buyers are active”.
Click here for the full stats report for AI used by Estate Agents
UK property portal behaviour
Rightmove reported in its FY24 results that:
- Consumers visited the platform over 2.3 billion times in 2024
- They spent over 16.4 billion minutes
- 73% of time spent was on mobile site and apps
Why this matters:
- Mobile browsing is faster, more distracted, and more skimming than deep reading
- Anything that reduces reading friction, without reducing clarity, is an advantage
UK browsing peaks in the evening
Rightmove’s consumer data shows the busiest hour is between 8pm and 9pm, and highlights a peak minute at 8.48pm on a Wednesday.
Even if your agency is closed, buyers are not. So your listing pages need to do more work at night.
UK audio behaviour, people already listen a lot
Ofcom reports that:
- 93% of UK adults listen to some form of audio each week
- This rises to 98% for ages 16 to 34
- Music radio and online music services are used weekly by around six in ten adults
This is the behavioural reason audio fits property marketing. You are not trying to teach people a new habit, you are putting an existing habit inside the listing journey.
Turn your listing content into audio in minutes
What AI should do for property marketing
1, Repurpose, do not just generate
One listing, multiple outputs:
- Portal version
- Short website summary
- Social caption
- Email snippet
- Audio voice bite
AI is valuable when it makes this consistent and fast, across your whole stock.
2, Improve clarity on mobile
AI can rewrite for skim reading:
- Shorter sentences
- Clear bullet points
- A stronger first 2 lines
3, Add local context safely
AI can summarise local info, but you should keep it grounded in real sources and avoid confident claims. If you do local info, a useful standard is, “facts only, citeable, and never guess”.
Why audio is a strong AI marketing format
Mobile and evening browsing means a buyer is often:
- multitasking
- scrolling quickly
- comparing many properties
Audio helps because it can deliver the key story in 30 to 60 seconds without the buyer reading a wall of text.
It also improves accessibility for users who prefer listening.
Where Voceva fits in this marketing stack
Voceva turns your existing property details into short audio summaries that buyers can play on the property page.
That maps directly to the three UK behaviours above, mobile usage, evening browsing, and widespread audio listening.
Get going: test audio on your 10 most viewed listings
- Get going: optimise your listing pages for 8pm to 9pm, start with audio on your most viewed homes
- AI in UK Estate Agencies Statistics, Adoption & Trends
- Buyer interaction with audio property listings
- Out of hours engagement data in estate agency
- How many UK estate agents use AI
Yearly UK stats tracker
| Year | Metric | UK figure | Source |
|---|---|---|---|
| 2024 | Share of time on Rightmove mobile | 73 percent | Rightmove FY24 RNS |
| 2024 | Visits to Rightmove platforms | 2.3 billion | Rightmove FY24 RNS |
| 2024 | Minutes spent on platform | 16.4 billion minutes | Rightmove FY24 RNS |
| 2019 | Peak browsing window | 8pm to 9pm | Rightmove consumer data |
Global context, similar trends appear in broader enterprise data
EU enterprise AI use is rising year over year, and varies widely by country, published by Eurostat.
OECD also reports steady growth in firm level AI use across countries with available data.
The practical implication for property marketing is simple, more agencies will produce more formats, faster. So your edge is being the agency that delivers the clearest listing experience, not the agency that posts the most.